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Greenwashing and pinkwashing could lead to brand blacklisting

It’s no secret that a consumer’s goodwill towards a favorite brand is hard-won. Years of courting and messaging, along with significant investments in research, product development and marketing have...

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Crowdsourcing your brand message—a view from the trash heap

As a guy who makes his living developing brands, I generally think that crowdsourcing in this arena is a dangerous trend. Group-think works best when the group is small, and is led by capable people...

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A New Golden Age of American Brewing

According to the Brewers Association, there were 1,759 breweries in the United States in 2010. This represents a 9 percent jump from the previous year. Clearly, we have seen dramatic growth and...

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