Greenwashing and pinkwashing could lead to brand blacklisting
It’s no secret that a consumer’s goodwill towards a favorite brand is hard-won. Years of courting and messaging, along with significant investments in research, product development and marketing have...
View ArticleCrowdsourcing your brand message—a view from the trash heap
As a guy who makes his living developing brands, I generally think that crowdsourcing in this arena is a dangerous trend. Group-think works best when the group is small, and is led by capable people...
View ArticleA New Golden Age of American Brewing
According to the Brewers Association, there were 1,759 breweries in the United States in 2010. This represents a 9 percent jump from the previous year. Clearly, we have seen dramatic growth and...
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